Europe’s largest dedicated gaming network, The Poker Channel stated that its deal with Vectra marks the continued rise in popularity of the game in the region and would see its programming available to 16 million cable and satellite homes in 17 European markets.
'Our expansion in to Eastern Europe further illustrates the growing demand for poker and gaming on television,” said Chris White, Commercial Director for The Poker Channel.
“We are delighted to partner with Vectra Group and look forward to delivering quality programming to its thousands of customers.”
The Poker Channel revealed that programming highlights for its launch into Poland would include the PokerHeaven European Cash Game, a high stakes tournament featuring professional players including recent World Series Of Poker winner Peter Eastgate. Additional high points will include the Cash Game Master Class, the first ever ‘how to’ series of its type, alongside the 2009 World Series Of Poker and the World Poker Tour.
“As the game’s popularity continues to grow, we’re delighted to be the first platform in Poland to launch The Poker Channel and offer subscribers of our new sports package the very best poker action from around the world,” said Malgorzata Wojtaszko, Television Product Manager for Vectra.
The Poker Channel attracts close to one million unique viewers per month from around Europe, 65 percent of which play poker online daily.