Swedish firm ICYOU AB has announced a deal with Bele Group (HK) Limited that will see the two develop an advanced platform to tap into China’s online gaming market.
Skovde-based ICYOU operates a virtual world media and marketing concept called Interactive City that is based on high-end computer game technology providing companies with the opportunity to build trademarks, advertise and sell products and services.
The two have agreed to debut a Chinese evaluation site for Interactive City this year in order to increase revenues and evaluate each and every part of the service before launching to the rest of the world in 2010. The deal will see Interactive City users able to play its games from Bele Group including mahjong, Cho-Dai-Di, Do-Di-Chu, Level Up and Taiwan 13 cards.
“We are very excited to add our experience from the gaming industry into ICYOU’s unique virtual world called Interactive City,” said Simon Chang, Chief Executive Officer for Bele Group.
“We will be able to integrate both our own developed solutions for the Chinese gaming community as well as localise other parts of the development for the Chinese and Asian markets.”
Interactive City has been designed to support a combined virtual and real life economy with a free market economy and be open to both internal and external developers of online business ventures.
“We are really looking forward to the possibility of opening up to the Asian market a lot faster than originally planned,” said Lars-Erik Ottenvall, Chief Executive Officer for ICYOU.
“With the long experience Bele Group has of the Asian gaming and gambling community market, it will add an invaluable value to ICYOU’s Interactive City. Bele Group will help brand Interactive City to the only place where the virtual activities of users turn into real value.”