|To help make sure that gaming sites and gamblers are conducting business from legal locations, online casino provider Online Gaming Systems has selected GeoPoint, the increasingly successful geo-location technology.|
Las Vegas-based Online Gaming Systems develops casino games, webSports, Lotto Magic and Bingo Blast. The company said it will mix in GeoPoint in its FIRE (Fully Integrated, Regulated Environment) and ICE (Interactive Casino Extension) gaming system products.
GeoPoint is expected to sharply reduce the risk of inadvertently servicing customers in areas where online gaming is illegal, such as the United States, Australia and Hong Kong.
'GeoPoint has achieved a level of data aggregation and accuracy that is unrivalled in the industry,' said Online Gaming Systems president Lawrence Tombari. 'We believe that in the years ahead, GeoPoint will be a vital component in our ability to mitigate the risks our customers face in leveraging this enormous market opportunity.'
This is the second gaming customer win for Quova, who own Geopoint. Back in April, the company inked a deal San Francisco-based WagerWorks, which works with major casinos like the MGM Grand, New York, New York, Treasure Island, Mirage and Bellagio.
Quova says GeoPoint can still get a 95 percent confidence result to find out which country the user is in - 90 percent confidence at the state level - and a 85 percent confidence at the city level.
The company does track down to the Zip code level, but that is information privy to only to Quova.
Interestingly, the company says GeoPoint does not attempt to associate IP addresses with an Internet user's personally identifiable information. The service does not utilize cookies, profiles or click-stream data, and does not collect personally identifiable information such as a person's name, home address, business address, e-mail address or Web usage habits.