Initial Rewards Signs Three Year Deal With Merge Gaming
By Staff
London 2nd March 2009: Initial Rewards Ltd, a global leader in loyalty reward programs and promotional merchandise for the Gaming Industry, today announced the company has signed a three year deal with Merge Gaming to provide loyalty platforms and support across all licenced brands of the online poker software provider.

“Through this deal with Merge Gaming, Initial Rewards re-affirms its leading position within the loyalty industry for online gambling operators”, comments Initial director Lee Reuben. “Our relationships with Playtech, MicroGaming, Cryptologic and now Merge Gaming deliver loyalty rewards to thousands of customers each month. We’re proud to be the number one tool in customer retention for the e-gaming industry.”

Merge Gaming has more than eighteen brands hosting poker rooms using Merge back-end software and administration tools, including Carbon Poker and PDC Poker. The company is quickly becoming one of the fastest growing networks in the online gaming industry, offering clients a flexible, customizable package to set up an operation, and Initial Rewards makes the perfect partner for each client’s loyalty platform.

“We searched high and wide looking for a loyalty store provider, in the end the choice was simple. Initial are the best in the business and have been for a long time. Merge Gaming is a highly innovative company and some of our licensees will be doing some exciting projects with the store.” Marketing Director, Ian Williams stated.

Initial was founded in 2007 by brand loyalty experts Lee and Jon Reuben, and their CRM experience in the remote gambling industry is recognized by clients such as Paradise Poker and Betfair. Initial Rewards currently sees over 10,000 customers per quarter redeeming various products from loyalty points earned (Q4 2008).


Jools Moore

Naked Ape PR


tel: +44.771.773.4606

About Initial Rewards

Initial Rewards is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America having long been the UK market leader in the supply and management of promotional merchandise to all major industry sectors in the UK. Senior management have had over 30 years of experience supplying & sourcing quality merchandise which has enabled the company to set up a unique business infrastructure with the ability to provide a one stop shop for promotional merchandise and loyalty reward programs for the global Gaming industry.

Integrating back end loyalty platforms through the API connection with the major remote gambling software providers, Initial Rewards has simplified the set up process by allowing a player to log into a universal network that registers their name, password, country, and amount of points in their account.

Initial Rewards offer clients a huge portfolio of products and services that involve promotional merchandise and loyalty reward programs. As an expert in promotional merchandise and loyalty reward programs, the company constantly innovates, adding new brands to its product portfolio and new services for its clients.

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