Rank Chooses Virtue Fusion Again
By Staff
Leading online bingo software provider Virtue Fusion Limited has signed its third long-term licensing agreement with Rank to continue to supply a networked bingo and games solution for MeccaBingo.com.

Maidenhead-based Rank is one of the UK's largest publicly listed bingo operators and is also responsible for leading online site MeccaBingo.com.

”We are delighted to have signed MeccaBingo.com up for a third term,” said Bob McCulloch, Chief Executive Officer for Virtue Fusion.

“MeccaBingo.com is one of the largest online gaming brands in the UK and we feel growth prospects for Rank Interactive both in the UK and internationally are exceptional.

“This deal represents a classic example of specialisation at work. MeccaBingo.com's proven ability to drive traffic and convert and retain customers working alongside Virtue Fusion's ability to deliver the best in bingo and networked games software solutions.”

Virtue Fusion stated that its gaming network offers some of the largest bingo prizes around with peak traffic of over 6,000 concurrent players. Its software is currently utilised by some of the world's best-known brands including Ladbrokes, William Hill, Sky, Bet365 and Crown Bingo.

”We look forward to building closer relationships with the team at Rank and continuing to offer the world leading bingo and networked gaming solutions,” said McCulloch.

Virtue Fusion stated that it is continuing to focus on the UK as its core market while also launching products for the Scandinavian and mainland European markets.

“We have a great opportunity to grow our interactive business and, as we have had a long and successful relationship with Virtue Fusion, we felt that we were best placed to continue working closely with them to exploit the opportunities within the bingo market,” said Mark Jones, Managing Director for Rank Interactive.

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