Two Way Media Signs Estonia Deal
By Staff
Leading British interactive television games specialist Two Way Media Limited has signed a deal with Elion that will see its portfolio of games distributed to an additional 75,400 homes throughout the Baltic.

Elion is part of the TeliaSonera Group, a leading telecommunications provider for the Baltic and Scandinavia, and serves as the largest digital television provider in Estonia with 15 percent of the market.

The new deal will see interactive television games from Two Way Media distributed through a monthly subscription and on demand basis in both Russian and Estonian. The deal also includes titles created by Two Way Media for Turner Broadcasting and BabyTV.

“With games covering all ages, from toddlers and parents through to older children, teens and adults, this deal sees Elion covering all the bases in one fell swoop,” said James Turner, Sales Director for Two Way Media.

“Our extensive experience in the interactive television market with fantastic tried and tested formats means that our brands alongside those of Turner and BabyTV are an instant hit with markets outside the UK. There are no limits to the games’ appeal and their ability to entertain new audiences anywhere in the world.”

“We are always thinking of ways of broadening our service and bringing new, compelling formats to our audience,” said Paul-Kristjan Lilje, Head of Content for Elion.

“With Two Way Media’s proven expertise in a very competitive market, we feel confident that its games channels will create great entertainment for our interactive viewers.”

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