International production firm FremantleMedia Limited has announced a strategic minority equity investment in Ludia Incorporated, a leading interactive casual games developer and publisher.
London-based FremantleMedia is one of the largest creators and producers of global entertainment brands including television programmes such as Pop Idol, The Bill, Rainbow and The Price Is Right.
It stated that this deal is part of its ongoing expansion into the high-growth video games market and represents the first equity investment of its newest business unit, FremantleMedia Ventures.
“Ludia has rapidly carved out a unique position in the competitive video games market by combining a strong focus on quality, exceptional technology and a multi-platform strategy. The company’s leadership team is outstanding and has a strong track record in the industry,” said Christian Schneider-Sickert, FremantleMedia’s Director of Operations and Strategy, who will be joining Ludia’s board.
Ludia revealed that FremantleMedia’s cash and rights investment would enable it to further expand its portfolio of branded and IP-led casual games while broadening its international business outside of North America.
'FremantleMedia has a wealth of intellectual property with qualities that will not only translate brilliantly into games, but that also are highly relevant in different markets,' said Alex Thabet, President for Montreal-based Ludia.
'We look forward to working together to expand Ludia’s business to bring more exciting game experiences to consumers worldwide.'
According to a recent report from the Casual Games Association, this sector of the market is thought to be worth $2.25 billion and is expected to grow by 20 percent year-on-year.
“FremantleMedia Enterprises already has a substantial licensing business in the broader games market,” said Olivier Delfosse, Vice-President, FremantleMedia Enterprises North America.
“This investment will deepen our relationship with Ludia, allowing us greater insight into the exciting interactive casual games sector while expanding our role in extending our shows onto new platforms and opening Ludia’s capabilities to FremantleMedia’s global licensing teams.”