British interactive gaming firm NetPlay TV has announced that the former Managing Director for leading advertising agency FCB London has been appointed as its Brand Director.
Jonathan Rigby will now oversee the brand development and creative output across NetPlay’s portfolio, which currently includes SuperCasino.com, Bingos.com and EuroTelemillions.com.
'We're committed to developing our services into solid sustainable brands, or as we prefer to call them, ‘lovemarks’,” said Martin Higginson, Chief Executive Officer for NetPlay.
“The digital gaming industry, like so many industries, has not historically focused on the development of brands, brand loyalty and customer retention. At NetPlay TV, we're obsessed with the customer journey and how we can extend lifetime values through better brand loyalty. Jonathan is a welcome addition to our team.'
NetPlay revealed that Rigby spent most of his career with London advertising agencies including WCRS, AMV, BBDO and Lowe before becoming Strategy Partner at Manchester-based creative agency Love.
'NetPlay TV is right at the forefront of the interactive gaming experience and advances in technology are helping us to realise exciting developments across online, mobile and television platforms,” said Rigby.
“I'm delighted to be involved in something so innovative and future-facing.'