With the economic downturn in full effect, Malta-based Jacky Betting Limited has announced that online sportsbetting operators should target low stakes pool betting as a way of enticing punters hoping to win big.
Jacky Betting operates a low stakes pool sportsbetting platform and stated that a recent poll conducted by the Swedish Gaming Board revealed that this market would be the next big thing in online gaming.
It said that Nordic monopolies have traditionally been successful at promoting sports pool betting, which is one of the reasons why Scandinavian’s bet per capita betting is higher than in any other region in Europe. Jacky Betting explained that the poll found that almost three percent of players’ disposable income had been wagered with a major proportion dedicated solely to sport pool bets.
“I believe it’s time for the online gambling operators to tap in to this sports pool betting market opportunity,” said Fredrik Elmqvist, Chief Executive Officer for Jacky Betting.
It stated that a second poll from iGaming News found that 60 percent of readers felt that pool bets are a necessity for online gambling operators.
“It perhaps isn’t just a necessity for gambling operators, it might even be the next thing to embrace the online gaming market,” said Elmqvist.
Jacky Betting provides a pool betting platform with three pool bets allowing punters to both start and join local private pools.
“Local private pools enable social interaction and, thereby, give the online gambling operator a great promotional value at a relatively low acquisition cost at the same time he is making money,” said Elmqvist.
“This is one of the reasons why gambling operators should partner with Jacky Betting for pool bets. Along with the actual pool betting products and the basic social networking features, the BetJacky.com platform contains everything a gambling operator would require to tap into this market opportunity.”