Leading affiliate marketing solutions provider Income Access has announced a deal with British interactive gaming firm NetPlay TV to launch an affiliate programme for the Bingos.com and SuperCasino.com online brands.
The agreement will see the affiliate programmes for Bingos.com and SuperCasino.com in the Income Access network to give NetPlay TV affiliates access to in-depth tracking reports, advanced marketing tools and dedicated support in order to optimise efforts and improve earnings.
As a member of the Income Access affiliate network, NetPlay TV stated that it would be able to offer affiliates of Bingos.com the means to diversify and bolster revenue streams. For its part, it revealed that its status as a trusted and reputable brand would help these affiliates increase conversions while the support and software provided by Income Access would assist partners in optimising their promotional efforts.
“Affiliates are a priority within our marketing plans,” said Dominic Mansour, Chief Executive Officer for Bingos.com.
“The more we can provide them in terms of support and information, the better results we can expect.
“Our unique products, be it live bingo, roulette or any other game, have a multi-platform delivery giving the user the choice of experiencing the same thrill of the game online, on television or through their phone. As we are generating higher lifetime values than any other casino or bingo site, we naturally should be an obvious long-term solutions partner.
“By partnering with Income Access we hope that every affiliate will make full use of their technology and reports provided and expect dramatic changes in their earnings.”
Income Access software features an array of functions and features to help affiliates optimise their online marketing campaigns including in-depth graphical tracking reports providing intelligence on campaign performance alongside a variety of marketing tools to help boost traffic, referrals and conversions.