|Next month sees the launch of the world's first fully computer-generated TV channel I-Race. |
The channel will broadcast virtual horseracing 24 hours a day, generating real-time races every 10 minutes.
Viewers can bet on races or buy a horse to play the I-Race management game.
I-Race is the first offering from VIS iTV - a joint venture between Telewest (the UK's second biggest cable TV provider) and VIS Entertainment (a leading computer games developer). It was revealed at this year’s Global Gaming Expo, Las Vegas.
VIS iTV has developed innovative, groundbreaking technology to broadcast animated races in real time so the results are completely unknown until the horses cross the finishing line. Each horse has a unique set of characteristics and racing preferences to determine form. What are promised to be stunning, life-like digital graphics and live commentary are also utilised to capture the excitement of one of the UK's most popular sports.
I-Race only accepts pools bets so there is no vested interest in the outcome of each race. All results are calculated by a state-of-the-art computer that takes into account numerous different factors including weather, track conditions, abilities and form.
John Reilly, Project Director VIS iTV comments on the selection of Orbis as the technology partner for I-Race: 'When considering suppliers for the unique I-Race architecture, our top priority was to acquire a proven, secure and robust back-end system. Market leader Orbis was an obvious choice - thanks to their extensive experience and success in interactive betting technology.'
Charles Malir, Marketing Director at Orbis comments: 'Sports betting has already established itself as a hugely popular activity for digital TV viewers. I-Race is a natural extension of this and I believe that adding the opportunity to actually own and manage your own racehorse will be an incredibly compelling proposition, adding fun and excitement to the online betting experience. Orbis is of course already associated with leading edge developments in online sports betting and gaming, and we are delighted to be partnering with I-Race for another world-first.'