Casino Gamblers Tracked
By Earl
The Mississippi Sun Herald reports that Treasure Bay Casino here “... is the first resort in Mississippi to install technology that makes it easier to track the gambling habits of table game players, freeing up pit bosses to talk with customers and look out for cheats.”

The system, called “Table Touch,” uses player cards and touch-sensitive computer screens to collect information on players such as their average wagers and buy-ins. This data is then used for “special marketing promotions” (junk mail-outs), but also to ensure that customers get complementary rooms and meals when they have spent enough money to deserve them.

Casino Manager Terri Warley said Table Touch does away with the paperwork needed previously to carry out these marketing missions and so frees pit bosses for their more important job of suvailling for cheats.

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