|The US Congress passed a law aimed at stamping out the practice of 'cybersquatting' - the unauthorized use of a company's brand name on Internet sites. However, the casinos, especially land-based casinos, continue to be a target for the virtual opportunists. Last week Steve Wynn, developer of the Le Reve resort in Las Vegas, sued to recover the Internet domain name “lereve.com” from Daisy Analysis Ltd, a UK-based computer programming and consultancy firm.|
Wynn Resorts Holdings LLC, sued Daisy Analysis in US District Court Friday, alleging violations of the Anti-Cybersquatting Consumer Protection Act. Wynn’s company said it acquired trademark rights to the Le Reve name on June 8, 2001.
The suit said Daisy Analysis, which registered the `lereve.com’ name on Feb. 10, 1999, allegedly did not allow the name to expire as scheduled on Feb. 10, 2002, instead re-registering the domain name allegedly to capitalize on Wynn's announcement to develop Le Reve at the site of the former Desert Inn.
Daisy Analysis was not immediately available for comment on Wynn Resorts' allegations.
Las Vegas firm Quirk & Tratos, which represents MGM Mirage, Mandalay Bay and Boyd Gaming and others has filed over thirty cyber-squatting actions In the last three years on behalf of various publicly traded casino corporations.
The main attraction for casino cybersquatters is the “brand equity” of an established casino's name – with around 1800 online casinos out there, getting noticed is made a lot easier with a name that gamblers trust. Sometimes the trademark is used to lure customers who are then transferred to other gambling Web sites.