|Playboy.com, Inc., a subsidiary of Playboy Enterprises, Inc., and KINGS International ('KINGS'), one of Taiwan's leading multi-media companies, today announced that they have signed an agreement to launch a Taiwanese version of Playboy online, Playboy.com.tw.|
Like Playboy's top-ranking, US-based flagship site, the Playboy.com.tw site will target the entertainment and lifestyle interests of young men. It will have a local, dedicated editorial staff based in Taipei who will create original Playboy-style content, as well as make use of content from the top-selling Playboy Taiwan edition, published by KINGS, and translate appropriate US-originated Playboy.com content, including extensive exclusive features, popular streaming video and live event coverage. The site will offer a wide range of content, including love and sex, arts and entertainment, sports, comedy, style and more.
The site will mirror the multiple revenue stream model of Playboy.com, including advertising, the subscription-based Playboy Cyber Club, and e-commerce areas such as the Playboy Store and Playboy Auctions.
'Our strategy is to expand internationally with strong local partners who have multi-media expertise. We are pleased to be expanding our relationship with KINGS to include online, particularly given the success Playboy and KINGS have shared over the past decade in publishing. The Playboy brand has a strong history in this market in print and products, and we are confident that the Playboy.com.tw site will further establish Playboy as the leading lifestyle and entertainment brand for men in Taiwan,' said Christie Hefner, chairman and chief executive officer of Playboy Enterprises, Inc.
Chairman of KINGS, Mr. Yen-fang Wang, stated: 'The licenses to publish Playboy magazine and operate Playboy.com.tw will allow us the opportunity to mirror the success of Playboy's US operations by offering multi-media opportunities to advertisers and sponsors as well as to engage in branding and editorial initiatives across multiple platforms. Our extensive experience in the Taiwan market coupled with Playboy's brand strength has been a powerful combination to date and makes us confident that Playboy.com.tw will enjoy enormous success as well.'