In a bid to establish a cost-effective standard for massive mutiplayer server solutions for the online gaming industry, two former senior entertainment industry executives have formed a new company and enlisted a pair of industry leaders to help realise that vision. Paul Villadolid, a former senior vice president at Walt Disney Television, and Larry Hess, a former software engineer at special effects pioneer Digital Domain, have joined together to form Rebel Arts, a technology and software developer with a proprietary server platform designed to handle simultaneous, complex interactions on a massive scale. Rebel Arts' Versatile Accelerated Server Technology (VAST)TM)) System will first be deployed in the online game industry. The technology is designed to handle in excess of 100,000 simultaneous users generating more than two million transactions per second. The VAST System will provide higher performance at a significant cost savings and is designed to be the standard server platform for massively mutiplayer online gaming. Villadolid said, "Game publishers large and small will benefit from our platform, as our technology and Data Centers are not only affordable, but profitable as well."