Leading live gaming software developer and distributor Entertasia Technology Company Limited has completed its first strategic move into the west after signing a deal with European firm CTXM.
The deal will see Riga-based iGaming software provider CTXM feed Entertasia's live dealer casino product featuring a customised western skin to its network of partners including blue-chip firms PaddyPower, Ladbrokes and 888.
The agreement will also allow for Macom Communication, a sister firm to Macau-based Entertasia, to introduce CTXM's XCasino and Flash-based mini games suite to its customers in Asia.
“We are delighted to announce that we shall be working together with a gaming expert such as CTXM,” said Jason Chan, Chief Executive Officer for Entertasia.
“We have proven our success in Asia via our casino solution to give players a better experience. I have always understood the challenge in the west and we are committed to providing our western interface in the correct customised manner in order to meet this market's needs.”
Entertasia currently offers ten live games including four types of baccarat, a trio of roulette titles, two blackjack contests and multi-player sic-bo.
“We are very proud to strengthen our position in the Asian market by cooperating with such a strong partner as Entertasia,” said Udy Yosha, Chief Executive Officer for CTXM.
“Last autumn, we established our presence in the Far East by launching almost 20 sites there. We believe that the partnership with Entertasia will strengthen our positions there as well as in our existing markets were we will be proud to provide integration to Entertasia's live gaming solutions to our existing and new partners.”
