Leading electronic scratchcard provider NeoGames International Limited has announced that its affiliate programme has seen a ‘huge increase’ in UK traffic over the past year due to alternating monthly promotions and attractive rewards.
NeoGames Partners is the affiliate programme for leading scratchcard websites Scratch2Cash and Hopa.com and the last twelve months also saw it implement improved localisation strategies for affiliates operating in the British market.
The service recorded a 100 percent rise in traffic from Great Britain as affiliates signed up to take advantage of its UK-style offers, promotions and creatives, which included landing pages, mailers and display banners.
Last month saw the affiliate programme reward affiliates that brought in a targeted amount of UK traffic with special prizes. NeoGames Partners revealed that these incentives were not only a method of encouragement but also ‘a show of appreciation to affiliates’.
“NeoGames Partners awarded three-night cruises to affiliates who brought a large sum of depositing UK-based players while many Xbox 360s were given to new affiliates who brought UK players to Scratch2Cash and Hopa.com,” read a statement from NeoGames Partners.
“The campaign proved to be extremely successful as NeoGames Partners welcomed new affiliates while Scratch2Cash and Hopa.com saw a great number of new players on the site.”
