Numerous reports out this week suggest that Gamesys Limited, the owner of popular instant win site JackpotJoy.com, has signed a deal to launch a new branded online bingo site for popular UK radio station Heart FM.
London-based Gamesys operates online bingo sites at SunBingo.co.uk and NOTWBingo.co.uk on behalf of publishing firm News Group Newspapers and is also the power behind American casino giant Harrah’s new domain for UK-based players at CaesarsBingo.com.
Heart FM is a national network of local radio stations covering the UK owned and operated by Global Radio, one of the nation’s largest broadcasters.
“This fits with Gamesys' strategy, which is to have a few large partners rather than a rash of smaller ones,” said Lee Fenton, Chief Operating Officer for Gamesys.
“We now run bingo for Europe's largest tabloid newspapers, the UK's largest radio station and the world's largest casino.”
