Boss Media hop aboard Bingo Bandwagon
By Paul
Bingo, once considered as gambling for the terminally unglamorous, is the next big thing (OK, we’ve heard that before...) in online gambling. Now, until I see James Bond sipping a dry Martini next to Irma from Omaha at a Bingo Hall, I’ll stand by my opinion of Bingo’s cachet in the glamour stakes. But glamour ain’t everything...

Boss Media have noticed that Bingo is one of the fastest growing segments on the Internet, and expect it to experience the same growth as online casinos enjoyed until last year.

The Bingo platform will be launched via Boss Media's own Bingo portal, www.bingoarena.com, and will offer Bingo games, slot machines and scratch lotteries. Boss is hoping that sales of whole Bingo systems to large state-owned and private gambling operators, media companies and charity organizations will also bring in the bucks.

'I wouldn't be surprised if Bingo became our most important product in the future. Bingo and scratch lotteries are games that people really enjoy. Up to now, gambling on the Internet has been mainly about casino games and PC games. We believe that Bingo can reach a wider audience of people who play because it's fun and not only because they want to hit the jackpot,' said Peter Bertilsson, Boss Media's CEO who worked with the team behind the Bingolotto TV-show in Sweden.

Despite its homely image, Bingo is now big business offline – in the US, bingo halls receive more than 1.2 billion visits every year. Compare that with rock concerts with 40 million visits a year, sporting events with 32 million, or movies with 960 million visits each year, and it is easy to see the attraction to casino software suppliers. Whether they can replicate the feeling of community that is a major factor in land-based Bingo halls remains to be seen.




 
 
 
 
 
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