|According to Chaiwat Pasokpakdi, director of the Thai Government Lottery Office, Thai lottery tickets will be made available for online purchase by the middle of next year. The tickets, sold at 10 baht each, will require players to pick two and three digit numbers to capture first prize, the value of which will be determined by the number of tickets sold. |
Although the tickets use online technology to complete the transaction, the Lottery Office’s plan is to sell tickets via public lottery terminals rather than over the Internet. 500 terminals are expected to be live by the middle of next year, and 20,000 are expected to be in place by 2004.
European countries are expected to see similar developments in their lotteries, and m-commerce is expected to spear-head the charge. Germans are already able to purchase their tickets through their mobile phones, and a pan-European SMS lottery may be laying in the wings.
If a proliferation of online lotteries becomes the trend, and customers become comfortable playing online, companies like PLUS lotto who have operated in this space for several years may finally see their international online lottery jackpots top all state and national lotteries.