|“They love it!” That’s what MGM Mirage customers think of the new technology embraced by the company, according to company president Jim Murren.|
MGM Mirage this year issued a card that players can use to accumulate gambling points at one casino, redeem them an hour later for show tickets at another casino and charge dinner to their hotel room at a third casino that night, with all data updated every 8 seconds. The company is also a pioneer of the American Internet casino with PlayMGMMirage.com.
Murren was speaking at the Gaming & Technology Conference, an annual confab where industry wonks discuss the most profitable ways of getting customers to spend more.
InformationWeek magazine ranks MGM Mirage 68th on its list of the most technologically innovative companies in America, tops among gaming or hospitality companies.
Murren urged casino companies to buy technology solutions before building them, saying it's cheaper and more flexible to use outside vendors.