Tuesday 20th July 2010 – Bettorlogic, developer of state-of-the-art betting tools and backed by Andrew Black and Nigel Payne, has revealed figures which show that Livelogic, their new in-play bet stimulation product,increased sportsbook click-through rates during World Cup matches by over 300%.
Livelogic generated around 40 ‘bet prompts’ per match - every five minutes or when a goal was scored - identifying interesting patterns based on what was happening in the match at the time. The output featured prominently within the homepages of leading bookmakers, with live prices and links to a range of relevant in-play markets.
From an average click-through rate (CTR) of 1.9% when using a non-Bettorlogic in-play bet prompt control (eg. just live prices), analysis revealed an average Livelogic CTR of 7.7%, with a high of 10.06% during the France v Mexico match.
Livelogic also covers over 40 domestic football leagues, generating more than 10,000 bet prompts per week and has been adopted by a number of leading sportsbooks including Ladbrokes, Paddy Power, Stan James and Victor Chandler, as well as leading media group Talksport.
Mike Falconer, CEO of Bettorlogic comments:
“This has added to the already sizeable body of research confirming that Livelogic is very effective at encouraging customers to bet in-play. We think it's a major innovation in sector and applying these kind of performance increments across 44 football leagues makes it a very powerful proposition indeed.”
What is Livelogic and how does it work?
- Livelogic is a unique live bet stimulation technology, proven to significantly increase in-play bet frequency
- For example, Livelogic football publishes 30-40 bet prompts per match - every five minutes, or when a goal is scored - creating 10,000+ 'reasons to bet' every week across 40 domestic leagues
- Livelogic is supported by its own unique affiliate advertising format
- Livelogic can be customised and implemented within five days and requires no licensee development work
About Bettorlogic
Bettorlogic, backed by Andrew Black (co-founder of Betfair) and Nigel Payne (ex-CEO Sportingbet) develop state-of-the-art betting tools that create value for sportsbooks, media-owners and bettors. Their products are proven to stimulate
betting interest and customer loyalty and include the unique new Livelogic technology, offering over 10,000 reasons to bet in-play every week.
For more information, please contact:
William Chrimes
Square in the Air Communications
http://squareintheair.com
http://twitter.com/squareintheair
020 7239 8242
07912 207 302
The Office Islington, 338 City Road, London, EC1V 2PY
