Developed with mobile specialist mkodo, 888sport customers can now place bets using their mobile phone just in time for the start of the domestic football season and a multitude of other global sporting events including golf's Ryder Cup and this winter's Ashes series in Australia.
With total industry annual wagers via mobile phones set to be worth more than $27.5bn by 2013*, 888sport has added this mobile sportsbook to their already impressive technological portfolio which includes the weekly sports show podcast and Live Racing streamed via their iCard (http://icard.888sport.com/).
888sport's mobile sportsbook includes an optimised version for iPhone and iPod, but can be utilised on any mobile phone device. It also has a 'personal' service, which prioritises menus based on the customers previous betting activity. This prioritisation also extends to making sure the latest and ongoing events are available as in-play markets - a substantial growth area in mobile betting.
Todd Kobrin, VP at 888sport said: 'After a highly successful World Cup for 888sport, it became vitally important to us that our customers have access to our service via this key channel. By using the market leader in mkodo to develop our mobile offering, we have full faith that it will be well received by our loyal community'.
Mark Gibson, Business Development Manager at mkodo commented: 'We are delighted to have been selected by 888sport.com to fulfil their mobile betting needs. We see this partnership starting with the mobile web sportsbook but extending to further mobile betting applications in the future'.
To experience 888sport's mobile sportsbook, visit http://mobile.888sport.com on a mobile device or text 'sport' to 83311 (UK only, standard text rates) to have a link sent directly by return.
*Juniper Research Mobile Gambling, Casinos, Lotteries and Betting 2008-13 (Fifth Edition) (www.juniperresearch.com)
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For more information, please contact Tristan Rosenfeldt:
e: tristan@cliffordfrench.co.uk t: 07782190781
mobile marketing | mobile internet (WAP) and applications | location-based services | mobile CRM | mobile billing mobile content | mobile messaging | multi-language SMS
To learn more please visit http://www.mkodo.com or mkodo.mobi or call +44 (0) 20 7729 4545
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