Sky launches “Beat The Pundits”
By Linda
Satellite TV broadcaster Sky and interactive TV company Two Way TV have launched a new game where viewers can pit their wits, live, against the experts to win prizes.

Sky Sports viewers watching Barclaycard Premiership (soccer) matches on Sky Digital can use their remote control to test their skill, judgment and knowledge of the game to make predictions about a live match. Both viewer and pundit answer the same challenges to score points and their running totals are displayed together on-screen.

Predictions include: number of goals in the match; who will have the first shot on target; time of first penalty or corner; and the number of red or yellow cards (always interesting when Arsenal are playing)

It costs £1 ($1.50) to play (collected through a drop rate phone call from the set-top-box). Flexible game play also allows viewers to choose to play just the second half for 75p ($1.13).

Winners can then win cash prizes and football merchandise.

Sky Sports Active Executive Director Piers Croton said: 'Beat the Pundits is an entirely new interactive gaming experience. It's easy and quick to get into and has a really strong edge to it - competing against some of the best football experts in the land. On top of that there are cash prizes for first and second half winners as well as those who've played for 90 minutes.'

Two Way TV Chief Executive Matthew Tims said: 'Beat The Pundits has all the right elements for a successful enhanced TV show with the interactivity allied to compelling content. We have all worked closely together to ensure that the join-in-from-home elements blend in with the live programme while the sense that you are playing against football experts significantly boosts the entertainment value.'

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