The Ritz Club London Online partners with e-Jordan
By staff
The Ritz Club London Online ( today announced a deal with the official website of leading Formula One team Jordan Grand Prix( which will see the Ritz site promoted through online advertising and a newsletter targeting the team's fans and registered users. The activity is being launched this week to coincide with the commencement of Formula One testing in preparation for the 2003 season and the high profile Autosport Awards.

Visitors to the Jordan site will now be able to experience the glamour and sophistication of gambling online with one of Europe's leading casinos. The Ritz Club London Online benefits by being able to reach target audiences and

raise its profile in a new market.

Launched in September 2002, The Ritz Club London Online has proved to be a huge success. In a short time it has generated a loyal following, which will be enhanced by this new programme. Jordan's site was first launched in

April 1996, the team being among the first in Formula One to use the Internet to reach fans world-wide.

Kelly Moulton, CEO, The Ritz Club London said, 'We are thrilled to be working with Jordan. In terms of our ideal promotional partner, this is it. The Jordan site is a great destination for those interested in Formula One racing and we hope to attract them to The Ritz Club London Online to

experience first hand the thrill of gambling online.'

Mark Gallagher, Head of Marketing for Jordan Grand Prix, said, 'We are very proud to work with The Ritz Club Online. When it comes to online gambling it is important that we provide visitors with a service, which they can

trust, and an experience, which reflects the glamour and aspiration of Formula One. With The Ritz Club London Online we have achieved these objectives.'

The deal was introduced by sports marketing agency Sportacus, founded by Stephen Pearson former Commercial Director of the English Premier League and previously Marketing Director of UEFA Champions League.

About The Ritz Club London

Originally opened in 1978, The Ritz Club London is situated in the former ballroom of London's historic Ritz Hotel and appeals to the true connoisseur of luxury and elegance. The Ritz Club places great emphasis on ensuring that the highest standards of operating procedures are consistently upheld. The Ritz Club London brand and reputation are important factors in maintaining its loyal following amongst its rich and famous members around the globe.

The Ritz Club London Online ( is a wholly owned subsidiary of The Ritz Club London, established to pursue online gaming activity. It offers the best of one of the worlds most fashionable and

glamorous casinos on the Internet. The website, open 24 hours a day, 7 days a week offers a range of 26 of the most popular casino games, including Black Jack, American Roulette, and Baccarat.

About Jordan Grand Prix

Founded in 1990 by charismatic Irish motor racing entrepreneur Eddie Jordan, the team has been among the most successful in Formula One, constantly challenging the established giants of the sport and being one of only four

current teams to have won Grands Prix within the last five years. Jordan enjoys a reputation off-track for being among the most fan-friendly and responsive teams, its character adding colour and sense of fun to the world of Formula One.

The Jordan web site ( was established in April 1996 and is an independent business operating as e-Jordan Ltd. It is the only Formula One team web site which provides general news and sport as well as the latest developments from the world of Grand Prix racing, and links to every team and driver web site as well as the major Formula One news providers.

For more information about The Ritz Club London Online, photography or to arrange an interview please contact:

Lisa Meakin or Susie Hendrie at

Mantra PR Tel. + 44 207 072 2300

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