|The Ritz Club London Online today announced a deal with the official website of leading Formula One team Jordan Grand Prix(www.f1jordan.com).|
The deal will see the Ritz site promoted on the formula one teamís website and in a newsletter targeting the team's fans and registered users. The Ritz Club London Online benefits by being able to reach target audiences and raise its profile in a new market.
The activity is being launched this week to coincide with the commencement of Formula One testing in preparation for the 2003 season and the high profile Autosport Awards.
Launched in September 2002, The Ritz Club London Online has proved to be a huge success. In a short time it has generated a loyal following. Jordan's site was first launched in April 1996, the team being among the first in Formula One to use the Internet to reach fans world-wide.
Kelly Moulton, CEO, The Ritz Club London said, 'We are thrilled to be working with Jordan. In terms of our ideal promotional partner, this is it. The Jordan site is a great destination for those interested in Formula One racing and we hope to attract them to The Ritz Club London Online to experience first hand the thrill of gambling online.'
Mark Gallagher, Head of Marketing for Jordan Grand Prix, said, 'We are very proud to work with The Ritz Club Online. When it comes to online gambling it is important that we provide visitors with a service, which they can trust, and an experience, which reflects the glamour and aspiration of Formula One. With The Ritz Club London Online we have achieved these objectives.'
The deal was introduced by sports marketing agency Sportacus.