Goes Live with IQ-Ludorum Powered Casino
By staff
IQ-Ludorum plc, a leading provider of wagering software solutions, is pleased to announce, a subsidiary of Sportingbet plc, has successfully launched the SportingOdds Casino, powered by IQ-Casino (a turnkey casino software package designed for virtual gaming across all digital media platforms). The SportingOdds Casino deployment is the first of a series of casino launches planned, following a licensing agreement between IQ-Ludorum plc and Sportingbet plc—an acknowledged leader and pioneer in the Online Bookmaking Industry.

Under terms of the agreement, Sportingbet will exploit the multilingual capabilities of IQ-Casino to launch English, Turkish, and German versions of the casino, each personalized to compliment their industry renowned Sportingbet gaming properties: sites currently serving more than 750,000 customers from over 150 countries. Initially, SportingOdds Casino will utilize the java-based version of IQ-Casino, with a download version scheduled for a live launch in the coming weeks.

“We are excited to begin 2003 by bringing our loyal customers a top-notch virtual casino experience. In our estimation, IQ-Casino delivers the personalized gaming experience we’ve envisioned, in tandem with CRM features offering significant competitive advantages to maximize the potential revenue and subsequent return for our public stakeholders.”

Gary Nall

Head of Casino & Gaming, Sportingbet Plc

'We are extremely gratified by Sportingbet’s decision to utilize IQ-Casino as a core offering, helping to facilitate their plans for expansion into European markets. This agreement reinforces IQ-Ludorum’s ability to deliver the scaleable, personalized software demanded by the largest players in the online market; and is the first of several we anticipate in the coming year, as we endeavor to meet the European market’s growing demand for wagering solutions playable across the full breadth of digital media devices.”

John Roberts, General Manager - Marketing

Sportingbet’s selection of IQ-Casino follows award-winning recognition for IQ-Ludorum in December 2002, by the International Internet Gaming Association, and the International Internet Wireless Gaming Association, for the company’s innovation in the deployment of touch-screen casino kiosks. In the same month, IQ-L's robust sportsbook software received industry-wide acknowledgment as a preferred product from the readers of Gambling Online Magazine, the only global print publication specific to the Online Gaming Industry.

For more information contact:

John Roberts – Chief Operating OfficerTel: +44 20 7932 2451

IQ- Ludorum plc


About the companies:

IQ-Ludorum plc is a leader in the E-Gaming Industry, providing a unique, integrated architecture for the operation of best-in-class gaming services across all digital media. A publicly held company with offices in the UK, North America, and throughout the Caribbean, IQ-Ludorum trades on the London Stock Exchange’s Alternative Investment Market (AIM) under the symbol IQL.L.


Sportingbet plc is a tax-free, publicly traded company on AIM, part of the London Stock Exchange with its UK Bookmakers Permit, and its additional licence held by Capital Consulting Services (N.A.) N.V., a Sportingbet group company. The first company in the British Isles to offer tax-free betting on the Internet, Sportingbet has over 750,000 customers in over 150 countries.

Website: is the UK arm of SportingBet Plc, a tax-free, publicly traded company on AIM, part of the London Stock Exchange. provides an unrivalled online wagering experience employing the company’s innovative In-Running service and a comprehensive range of

betting opportunities.


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