|Players galleries may be a strange concept to those used to promoting the benefits of the anonymity of online gaming. Online Bingo is different. One of the main reasons a player will play at one site rather than another is because ‘their friends play there’. That’s not friends from the local neighborhood, but friends across the whole internet. |
The basis of this community spirit within the bingo games is the chat window. The chat window is open during the game and players interact throughout the game, creating the community atmosphere. This then brings an additional marketing tool into play; the ‘Chat Host’. Simply the ‘Chat Host’ is there, in the chat room, to develop a community atmosphere and offer immediate customer support. A good Chat Host (or ‘CM’ as they are known) can be the difference between an OK site and a great site. Importantly, they can also be an influencer as to whether a player returns or not.
If your old enough to remember where dot com began, you'll be familiar with this wild idea of community. In 1996, when the Internet really began to take off, communities were the soul of the Internet. Somehow, by 2003, people of forgotten that the Internet is a great communication device as well as a fabulous resource information. Of course e-mails whiz around the world delivering more letters per day than the U.S. postal system, but true personal interaction seems to be lost in the vastness of cyberspace other than through symbols on messenger and anonymous angry posts on message boards.
The idea of an online community is not new, it's just that most Internet companies have found it hard to making these communities profitable. However, with the resources of top bingo sites behind them, online communities are now more popular and more profitable than ever.