|Weekend sales for the UK National Lottery are reported to be at their worst since the draw was launched back in 1994. Final sales figures are reported to be as little as £38,419,826.|
Lottery operator, Camelot, has announced that they were expecting the slump in the main Saturday draw. Only last November Camelot reported the worst six months of sales since the lottery started. Since then the company has diverted its attentions into alternative games in desperate efforts to bring back the waning punters. Camelot believe that consequently even more players are losing interest in the main draw having been tempted to play the new games instead.
In the last reported six-month results figures showed that there was a general loss of interest in the main game held every Saturday. Sales were shown to be down 10 per cent from £1.9 billion to £1.7 billion. The next set of six-monthly results are expected in May.
Fortunately Camelotís strategy to start new, fresher games to attract players appears to be working. A spokesperson for the company revealed that games such as Lotto HotPicks and Thunderball are performing ďabove expectations.Ē Further attempts to win back punters are already being invested in. Camelot are investing heavily in new technology that includes an Internet scratch card due to be released within weeks. This will be closely followed by a variety of other Internet games later in the year.
Speculation as to the reasons behind the growing disinterest in the lottery from the public hasnít seemed to pinpoint the exact problem. It has been suggested that a recent row over a lottery grant of £340,000 to the National Coalition of Anti-Deportation Campaigns hasnít helped. In fact various articles in the media have criticised the spending of the lottery money and may have had an affect on public interest. But surely not everyone in the UK believes what there is to be read in the Daily Fascist, sorry, Mail.