|Market Analysts, Datamonitor, are offering a new report on interactive TV games and gambling. Focusing on the European market the report promises to provide all the information a business would need to succeed in what has rapidly become the most profitable source of revenue for iTV.|
The new report outlines how the iTV market for games and gambling looks set to develop over the next five years. It also includes an analysis of the major market trends, identification of the key developments in the new industry and recommendations for the best business models to adopt.
If the current trends are anything to go by iTV gambling will dominate the interactive market. According to Datamonitor gambling will generate approximately three times the revenue as games during the year 2007. Interactive lotteries are seen to be the most proficient source of this revenue. Roughly three-quarters of iTV gambling is expected to be lottery based.
Of the European market both the UK and France are seen to be the most active iTV gambling consumers. By 2007 Datamonitor believe that between them they will dominate at least half the market. However they suspect the vast cable operators in Germany and the Netherlands once iTV services have been made widely available.
The report professes itself to be a vital wealth of knowledge for any company looking to exploit the profit generating opportunities of the iTV market. I would hope so to at $3,995. Visit the Datamonitor web site for more information.