|Sterling House Casino this week announced unprecedented success despite an announcement from the eminently closing Casino Atlantis regarding the highly competitive nature of the Internet gaming business. Casino Atlantis is the virtual sister casino to the Casino Atlantis mega-resort on Paradise Island Bahamas. |
David Barker of Sterling House Casino explains, 'We are successful in a market where others have failed because Sterling House is purely an online casino company and that gives us the advantage. We have the experience, the knowledge and the freedom to deliver a proven online casino experience to meet our customers’ expectations.'
Is bringing a bricks and mortar casino online always a safe bet? As high profile brands like Casino Atlantis and Aspinals exit the UK market, they demonstrate that success online is not guaranteed by success offline. The key to success in the online world is the ability to tailor the casino and its offering to the virtual environment and to the distinct tastes and expectations of the online consumer.
In an offline world High Street names rely on location and décor to attract and serve their customers. In the online environment, brands are judged by a stricter set of criteria based on game performance, payout ratios and the casino’s ability to facilitate a better betting experience. As Sterling House unquestionably proves, it takes a net-focused operator to understand the online casino market.
Just because you might gamble with a particular casino offline doesn’t mean that you’ll stick with them once you get home. Once online, consumers quickly forget the bricks and mortar and look towards the virtual names they have come to trust.