Lotto Game Targets Children
By staff
Critics have blasted the US Connecticut Lottery’s new animated computer game claiming it is aimed at children. Only days before the new game hits public release it has been slated for encouraging children to gamble.

The new interactive game will be given out free on CD with every pack of four instant scratch tickets costing $15. Additional tickets costing $4 each give players an extra twenty minutes playing time. Although playing the game is optional it gives players the chance to win various cash prizes, including a jackpot of $25,000.

In the game, named “Treasure Tower” players control a cartoon character that leads them on an adventure in search of treasure. There is a one-in-26,000 chance of winning the quarter of a million jackpot. Critics such as Attorney General Richard Blumenthal have compared it to Interactive gambling.

Spokeswoman for the Connecticut lottery, Diane Patterson, rejected the criticism insisting the game was not designed to attract children: 'We don't think that a child would really be interested in playing this game. If the parents are responsible and implement the controls, we feel this is a very safe game.'

Just how likely adults are going to be interested in the cartoon style game remains to be seen. No one seems to have pointed out that the game could have as corruptible an influence on adults. Combining the addictive lure of a computer adventure game with gambling is a true first. Regardless of its success the likelihood that this addictive hybrid will just disappear is remote. Imagine extremely talented console software houses teaming up with the I-gaming industry and you might have an idea of the future of Interactive TV gambling.

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