|Boss Media has announced a licensing agreement with game operator William Hill. Boss Media’s now product, described by CEO Peter Bertilsson as a Super Back Office, “allows online gaming operators to use online games from multiple software makers while using only one back-end system.” |
Until now, operators who had bought games from multiple suppliers had to buy separate back-end systems for each. Boss Media claims its Super Back Office will allow operators “to use gaming software from any number of suppliers, while using only one back-end system.”
“If William Hill has CryptoLogic for casinos, and they want another casino from us, and maybe poker from a third supplier and bingo from a fourth supplier, they need four back offices,” says Bertilsson. 'Now they only need one, because we make sure that these other guys connect to the Super Back Office we provide. It means William Hill has only one interface and they don't need to learn four interfaces.