Casino-on-net inks £800,000 ad deal with UK ISP
By Paul
Casino-on-net, one of the most ubiquitous advertisers online or offline, has signed a deal with leading UK Internet service provider (ISP) Freeserve. The contract is worth £800,000 ($1,277,471) for the online casino's advertising to appear on Freeserve's games channel.The ad campaign will be a mix of banner ads and Casino-on-net's distinctive green and gold pop-ups. The contract runs for a year, and was brokered by Andrew Cocker, client sales manager at Freeserve, and negotiated by Casino-on-net's media planning and buying agency Random Logic.Orit Levy, account manager at Random Logic, said: 'Casino-on-net is looking to build its traffic but ensure these visitors convert into registrations. Freeserve provides us with an excellent route to an appropriate audience.'Casino-on-net is so enamoured of it's pop-ups that even visitors to its own site will see one of the ads. The company was founded in 1996 and claims to have had 7 million people play its games since then. It is operated by Cassava Enterprises, which is located in Antigua.

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