|The Ritz Club London Online, the Internet mirror of the famously exclusive London casino, has announced a partnership with giant UK betting organization the TOTE in an effort to cross promote the TOTE’s new betXpress website. |
The partnership allows players at the Ritz access to pooled, horse and sports betting from betXpress while in exchange, betXpress’ players can join and play at the Ritz. The co-marketing arrangement is set to increase traffic to both party’s sites and to offer a more complete gaming experience for the user.
In a statement Keith McDonnell, Channel Manager for tote betXpress said, 'We reviewed a number of potential partners to link up with to provide an online casino element to our website. The brand association with The Ritz Club London Online, and its related audiences, played a major role in our decision to enter into this partnership and we look forward to working with them going forward.'