|MGM Mirage Online has taken on UK talent James Hilton to direct online marketing for their site playmgmmirage. Evidently ready to make a big push for the UK online gambling market they hope some homegrown skill will make all the difference.|
Oscar Nieboer, Vice President Marketing at MGM Mirage Online explains the advantages of the new recruit: “James is a welcomed addition to the team, and was selected after being identified as the best of breed online, with exceptional experience and knowledge.”
In order to target the potential UK customer base James’ mission will be to strengthen the general awareness of MGM Mirage in the UK and from there develop a loyal following. Expert analysts in the I-gaming industry suspect that the UK is ripe for the picking. A rise in office working gambling, coupled with a general improvement in I-gaming regulation suggests that James has plenty of scope to work with.
James will be reporting directly to Oscar Nieboer and his ultimate responsibility will be to oversee all online marketing channels, including search engine marketing. Having worked in new media since its very inception James could well be the man for the job.
James himself is full of enthusiasm: “Working with such an invigorating brand and organisation which is currently positioning itself within an exciting online sector is fantastic. My role is to ensure that we continue to consistently present and deliver first-rate service and products to our consumers.”