By staff ( are to commence their first above-the-line push from mid-March 2003, with offline advertising at Everton

Football Club.

The advertising, which runs to the end of the season, will consist of two

perimeter board treatments featuring the sites URL address, at the ground.

Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online explains, “We are

always keen to explore new channels to drive awareness and recruitment and as

the football season draws to a close, more interest and excitement is always

generated. The forthcoming fixtures at Everton FC, which is a club that itself

enjoys a significant fan base, will be big games, and we expect to reap

substantial interest from the brand awareness campaign we will be undertaking.“

The campaign sees the above-the-line advertising running at

the 40,200 capacity premiership club, for five major fixtures and ending on 11

May 2003.

Nieboer adds, “As the prospect of living without football for anything up to 12

weeks is unbearable, the last fixture we have is Manchester United versus

Everton which is sure to be a massive audience pull, fully maximising the exposure for the season league game finale”.

The fixtures:

15 March 2003 Everton versus West Ham

06 April 2003 Everton versus Newcastle (PPV live)

19 April 2003 Everton versus Liverpool (TBC – a local derby)

26 April 2003 Everton versus Aston Villa

11 May 2003 Everton versus Manchester United (Live Sky)

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