|Ladbrokes, the U.K based betting company, has revealed plans to launch an online betting service in Sweden. The company hopes to attract players in Sweden by offering an alternative to the current betting operations, which are mostly run by the state.|
To break into the market place in Scandinavia Ladbrokes have launched a Swedish service from its current online company Ladbrokes.com. Players at the site will be able to bet on the English premiership and other major European leagues and competitions, as well as more Scandinavian pursuits including ice Hockey and their own domestic football competitions.
The site will be based in the U.K but will be maintained by content providers and customer support teams in Sweden. A team of specialists will be brought in to compile odds on local sports outside of regular Ladbrokes fare.