|Online horse racing is set to become the latest of Playboy’s ventures into Internet gaming after they announced the launch of PlayboyRacingUSA.com a few weeks ago. This will be the second site offering online wagering to players from Playboy.com, who became the first major global company to open a an online betting site last May, when they launched PlayboySportsBook.com.|
The new site offers players the opportunity to bet on top thoroughbred and harness racing events in North America. The site has an excellent variety of options including The Virtual Stable, which allows players to follow thoroughbreds and American quarter horses racing at tracks in North America by creating a list of “Horses to Watch.”
Both PlayboyRacingUSA.com and PlayboySportsBook.com are part of Playboy.com’s new Playboy Internet Gaming venture, which hopes to establish the Playboy brand in the online gaming industry.
The classic Playboy presentation is still in place, including a hostess on the site called the Playboy Betting Bunny (Miss May 1998) who pops up in video segments promoting major betting events.
“PlayBoyRacingUSA.com brings the best horseracing events direct to consumers with Playboy sophistication and style.” Said Paul Kallis, executive vice president and managing director of Playboy.com Internet Gaming. “Playboy is a brand consumers have known and trusted for 50 years and in the online gaming arena, that kind of longevity is hard to find.”