|BskyB has extended its range of interactive gaming (iTV) facilities by launching a new fixed-odds gambling service, named Sky Bet Vegas. |
Up until now, Sky’s provision of iTV betting centred on the sports event based Sky Bet. Now Sky is hoping to capitalise on a trend illustrated by the financial figures it published at the beginning of the year which revealed that iTV betting increased by 160% in the last six months of 2002 compared with the second half of 2001. Meanwhile, Sky Bet launched in Australasia last week.
The 24-hour betting service will offer gamblers the chance to win a jackpot prize of £250,000 ($393,539), with the three games launched now costing 20 pence (32 cents) a go. Two of the games are based on the format of a slot machine whereas the third, Super Keno, is based on the numbers game popular in US casinos.
Sky has as also announced that it has formalised its relationship with the gambling charity GamCare, and will draw up a code of practice with the organisation.