|Bingo crazed women are being targeted by the UK’s first bookmaker’s shop to harness the power of the Internet in a bid to lose the traditional image of a smoky all-male domain. |
Easibet.net, the first betting exchange in Britain, is due to open in the former Clydesdale Bank building in Tollcross on May 1. The venture will be a cross between an Internet cafe and a stockbroker’s.
Managing director Henry Spurway hopes the betting outlet will attract people who would not go into a high street bookie but who may enjoy visiting a casino. According to Spurway: 'We are trying to open the idea up to everyone and attract women who would never think about going into a normal betting shop.”
But plans for the betting exchange shop have sent shockwaves across the industry and they are to be challenged in Scotland’s highest court. William Hill has applied to the Court of Session for a judicial review of the decision by Edinburgh City Council to grant a licence for the Tollcross exchange.
Mr Spurway said: 'The big bookies are running scared. It’s a case of the big guys against the little guy, but I will fight them all the way.' Nevertheless the Edinburgh betting exchange is the first anywhere in the world to be legally recognised by the authorities. The Hong Kong government has already banned them and Australia could follow suit.