|Live betting – bets made while the game is in progress – is being touted as the next big thing in online betting, taking advantage of the capabilities of interactive TV (iTV) to deliver play-by-play thrills to punters watching the action unfold on their TV screens. But what if you don’t have a TV? Or if you’re at the game and can’t get to a PC to make a bet?|
ukbetting and Global Interactive Gaming Limited (GIG) think that their new service, in-game betting for mobile phones can bridge that Gap. GIG has concluded a deal that opens up the highly advanced UK mobile telephone market to its play-by-play (in-run) wagering product.
Ukbetting and GIG are confident the service will appeal to UK sports fans that at live games, or, in particular, those watching the game on TV at the pub. It also opens up 'in run' betting to anyone who has access to even basic television service. In effect, the mobile telephone replaces the interactive set-top box and allows the user to experience 'play-by-play' wagering while watching a sporting event from the comfort of their home.
The deal, concluded with wagering partner ukbetting plc, will see GIG parent company ISWI's SportXction(TM) software incorporated into a suite of betting services being marketed to key players in the UK mobile industry. ukbetting plc has already concluded deals with the UK's leading mobile operators who are making their betting services available to WAP-enabled devices through their wagering brands 'ukbetting.com' and 'totalbet.com.'