|For the first time, the final of the World Series of Poker Championship will be shown live over the Internet this year. The final, on May 23, will be broadcast over the Internet with no commercial interruptions to subscribers paying the $29.95 fee.|
This year’s champion will receive more than $2 million in cash, and viewers will get an up-close view of the poker strategies deployed in this winner-take-all match. The match is expected to last between six and ten hours.
'Poker is played by millions of people worldwide. We wanted to bring the World Championship closer to them by offering the 'live' broadcast over the Internet,' said Nick Behnen, Marketing Executive at Binion's Horseshoe Hotel & Casino.
iStreamPlanet will secure the video feed by providing digital rights management along with digital conversion and pay-per-view functions. Viewers worldwide with high-speed Internet connections will be able to receive the World Series of Poker program with the help of AT&T's Intelligent Content Distribution Service.
Live broadcasting of events over the Internet has until now been undermined by the limitations of bandwidth, but with more and more Internet users now using high-speed connections such as ADSL and cable broadband, a high the viewing experience is now available to a wider audience. 'The interest in viewing 'live' specialized programming is starting to catch fire -- thanks to advanced Internet media delivery technologies now available,' said Mio Babic, President, iStreamPlanet.
Consumers can log on to a secure World Series of Poker Web site at www.binions.com and order with a major credit card.