|Recent results of from ORC, which examines trends in the UK’s gaming industry, have highlighted that the proportion of the population participating in the Lotto game is still in decline.|
This marks a continuing trend for the UK’s lotto that’s tried all manner of tricks to pull the punters back in. Of the Instant Win cards, mid-week lotto and alternative, newspaper, lotteries the main draw at the weekend is still the most played.
The National Lotto remains a popular activity, with the Saturday game continuing to attract more than 70% of all its annual customers each week, and in total nine in ten players at least monthly. The Wednesday game pulls in slightly fewer weekly players and 88% play at least each month.
‘GamblerTrack 2002’, conducted by research consultancy ORC International, also showed that National Lottery games still remain the most widespread form of gambling in the UK by a considerable margin. According to the research 94% of gambling adults play National Lottery games.
Nick Mawditt, head of ORC International consumer division: “Poor publicity, falling jackpot pay-outs and the low chance of winning have all contributed to eroding the popularity of the National Lottery Lotto games. While the newer National Lottery games arouse interest in the short term, the novelty soon wears off. However, virtually everyone who gambles in this country plays it!”
Ultimately the research suggests that after an initial surge of interest gambling simply isn’t taking on in the UK. Fresh attempts to attract more players already include the imminent release of online national lottery games. Whether as a novelty they too will simply wear off will simply have to be seen.