Launches Horse Racing Service
By staff
An odds comparison service that updates as quickly as the prices change may sound like a utopian idea when it comes to horse racing. Here the prices change very frequently, especially in the run-up to each race.

Nevertheless, the online odds comparison service has done exactly that.

This new service – which covers all races in the UK and Ireland - updates with such a great pace that prices will only be between zero and sixty seconds old. This is by far the fastest update frequency of any odds comparison service of this size.

“Horse racing is something we have missed on since the start of our company three years ago. But we wanted to be able to provide the punters with a service that gave people an odds comparison solution that was as close to the reality as possible. A service at this pace is fascinating to watch, especially in the last five minutes leading up to a race”, says CEO Ebbe Groes, who expects a great deal from the new service.

Adding to the value of BetBrain’s new initiative is the already established BetAgent system, which allows the punter to do all his betting with selected bookmakers without leaving BetBrain. Ebbe Groes comments: “The BetAgent system works extremely well in combination with our new LIVE odds comparison. Obviously, as odds change so frequently time is of the essence. With the BetAgent system, the user can react immediately upon price changes, and place bets instantly with participating bookmakers – without leaving our website. Costly seconds are saved for the user this way, and we can already now see that the use of the BetAgent service in this context has been very well received by our users.”

Odds from14 Bookmakers and betting exchanges are being compared today, with more being added continuously. Among those included are: Ladbrokes, Paddy Power, William Hill, Bet365, Betfair and The latter sponsors BetBrain’s new service exclusively.

See the latest update of racing odds at

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