|Camelot, operator of the UK National Lottery, has confirmed that the “main national lottery draw” (the regular ticket which draws 6 numbers plus a bonus number) “has experienced its worst fall in sales.” That represents a drop of 5.4% over the last financial year, a loss in revenue of nearly £2 million ($3.4 million). |
And overall, ticket sales over the past financial year have dropped 12%, from £3.8 billion to £3.4 billion.
However, sales of non-Lotto game tickets were up 21%. These include instant-win (or instant-loss) “scratch” cards, and another type of twice-weekly lottery ticket, Thunderball and HotPicks.
Camelot explains the loss in sales for the main lottery ticket as having been the result, ironically, of launching these new games. Camelot also argued that the fall in ticket sales was “in line with the experience of lottery draws in other countries.”
Basically, people are just getting tired of betting for the big big win, and losing all the time.
However, the loss of revenue means there is now less money going to the lottery’s beneficiaries, not just to winners, but to charities and national projects sponsored or assisted by lottery funding.