|Premierbet.com the online and telephone football betting specialists, announced today that Mark McGuinness Bsc Ba had been appointed the company’s Director of Marketing.|
McGuinness, 37, had previously been Marketing Controller at betinternet.com plc for three years, where he had been responsible for the AIM listed company’s international launch to over 30 countries and its brand development into a further 124 countries. He will report directly to Graham Doyle, Managing Director of Premierbet.
“We are delighted that Mark has joined Premierbet and his appointment represents a major addition to the Premierbet management team. Mark has vast experience within both the betting and leisure industries and his extensive understanding of leisure brand management will prove a major asset to Premierbet’s business objectives” comments Graham Doyle.
McGuinness, has a BA in Business Administration with Marketing & Business Law. He previously held management roles for Leisure Link (formerly Bass Leisure) and Footlocker UK, the largest sports retailing brand in the world.
Premierbet were launched in May 2002 by former Victor Chandler football betting director and industry veteran, Tony Bloom. The company’s objective is to offer consistently better value fixed odds betting on soccer and to increase the accessibility of Asian handicap style of betting to a wider audience.
The company is based in Finchley, North London from where is operates both its internet (www.premierbet.com) and telephone (0800 169 91 91) business.
In a relatively short period of time, Premierbet have positioned themselves as the best value football betting company in the industry by constantly offering under 108% for all Premiership matches and by marketing Asian handicaps to a new audience. They have also offered new, innovative markets such as betting on the PFA Awards, the Premierbet Referee of the Year Award and by becoming the first bookmaker ever to offer a ¼ odds a place 1,2,3,4 in this year’s FA CUP (i.e. betting on teams to make the semi-finals), all of which received notable national media coverage.
In addition, Premierbet launched its telephone betting service in March 2003. This enabled the company to develop and widen its customer base and to promote its brand identity.