|London, New York - 24th August, 2001 - Aspinalls.com (www.aspinalls.com),|
one of the world's great casino names and the first casino business to be
publicly traded, has announced its involvement with English cricket. Initial
activity includes onsite marketing at the England v Australia 5th Ashes Test
from August 23rd to 27th and official co-sponsorship of the Surrey Lions v
Yorkshire Phoenix floodlit National League game on 3rd September, also at
Under the terms of the marketing deal, put together by sports consultancy,
Metrosport, Aspinalls.com will have a package of activity for the two Oval
matches including advertising screens on the ground, PA announcements, plus
poster and programme advertising. The company will also use the opportunity
to distribute its CD-ROM software to spectators at both matches via
corporate hospitality and a face-to-face marketing programme.
Russell Foreman, CEO of Aspinalls Online plc, said:
'I am delighted to be kicking off our initial involvement with the sporting
world at an international level. Aspinalls is one of the few genuinely
established brands in the online gaming world that holds an international
reputation for fair-play, trust and security. I look forward to furthering
our involvement with sporting events at a national and international level
as well as extending the range of online casinos and sports-betting services
that we deliver.'
Aspinalls.com currently features two online casinos - the London Casino and
Caribbean Casino - and a comprehensive sportsbook. The London Casino
reflects the spirit of the prestigious Aspinall's Mayfair Casino in London,
England, and features all the classic casino games with individual bets as
high as $2000. The Caribbean Casino has a more tropical flavour and in
addition to the table games features big jackpot slot machines.
Aspinalls.com also offers a comprehensive sportsbook where bets can be
placed on a full range of sporting and news events. The Sportsbook is
complemented by a sports tipster service.
The company expects to launch a number of new casinos in the coming months.