By staff
London, New York - 24th August, 2001 - (,

one of the world's great casino names and the first casino business to be

publicly traded, has announced its involvement with English cricket. Initial

activity includes onsite marketing at the England v Australia 5th Ashes Test

from August 23rd to 27th and official co-sponsorship of the Surrey Lions v

Yorkshire Phoenix floodlit National League game on 3rd September, also at

The Oval.

Under the terms of the marketing deal, put together by sports consultancy,

Metrosport, will have a package of activity for the two Oval

matches including advertising screens on the ground, PA announcements, plus

poster and programme advertising. The company will also use the opportunity

to distribute its CD-ROM software to spectators at both matches via

corporate hospitality and a face-to-face marketing programme.

Russell Foreman, CEO of Aspinalls Online plc, said:

'I am delighted to be kicking off our initial involvement with the sporting

world at an international level. Aspinalls is one of the few genuinely

established brands in the online gaming world that holds an international

reputation for fair-play, trust and security. I look forward to furthering

our involvement with sporting events at a national and international level

as well as extending the range of online casinos and sports-betting services

that we deliver.' currently features two online casinos - the London Casino and

Caribbean Casino - and a comprehensive sportsbook. The London Casino

reflects the spirit of the prestigious Aspinall's Mayfair Casino in London,

England, and features all the classic casino games with individual bets as

high as $2000. The Caribbean Casino has a more tropical flavour and in

addition to the table games features big jackpot slot machines. also offers a comprehensive sportsbook where bets can be

placed on a full range of sporting and news events. The Sportsbook is

complemented by a sports tipster service.

The company expects to launch a number of new casinos in the coming months.

Online Casino provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
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