|MegaStar, which attracts 400,000 monthly users, has linked with Gala Interactive to launch gaming and casino services to its users via a new 'Gaming Channel', supported by a range of casino and instant win games supplied by Gala. The exclusive deal also includes new 'territorial betting' game, Winning Circles.|
Megastar’s already-online Battleships, Stress Relief Paintball and Monkey Lander have been incorporated into the new channel. The MegaStar deal will be supported by a £1,000 competition, with the prize going to the winner of a MegaStar version of snakes and ladders.
Gala Interactive, which purchased the Jamba.co.uk games site from Carlton Interactive in November 2001 following a decision to incorporate digital gaming into its strategy, will receive banners and access to the MegaStar user database for promotional purposes.