’s Advertising Streak
By dave
The flash appearance of celebrity model Brittney Sky at the 11th Hole of the US open was the third this month displaying the casino's ad tattoo -- the first was at the UEFA Cup Final, the second was at the ATP French Open -- but decided to use a more recognizable body billboard to sport their now-infamous ad tattoo for the US Open, where Skye ‘surprised’ champion Jim Furyk.

Skye said she was ‘excited’ to be part of the event. 'I've seen their ad tattoos before, and I thought it would be a great opportunity to get some exposure and be part of a new and exciting marketing trend.'

Since Bernard 'The Executioner' Hopkins was first tattooed for his title fight against Felix Trinidad in September 2001, the casino has backed dozens of high-profile boxers and celebrities, as well as gaining exposure from their Henna ad tattoos.

Due to an extensive online and offline marketing strategy,’s extensive offline marketing strategy has led to appearances on media outlets including CNN, CBS, NBC, ABC, FOX, ESPN, The Tonight Show with Jay Leno, Late Night with Conan O'Brien, The Howard Stern Radio Show, Live with Regis and Kelly, The MSG Network, The New York Post, The Wall Street Journal, Sports Illustrated, Yahoo!, AOL, MSN, and many more.

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